It has finally happened, Adobe officially announced Business Catalyst to the world during the official CS5 launch.
At approximately 1500 hours GMT, Shantanu Narayen - the President and Chief Executive Officer of Adobe Systems Incorporated introduced the new suite, saying: “The Adobe CS5 is a phenomenal release which enables you – our customers to create without boundaries while speeding the creative process from concept to execution. In addition to providing great design tools we also focused on helping you to achieve maximum impact by reaching the broadest number of customers possible. ”
Senior Vice President and General Manager of Adobe, John Loiacono then went into detail on the various products available in the suite, saying: “We are wildly excited to introduce the new version of Creative Suite, not because it is full of new great tools and features, but because these features are complemented by capability to solve real end-to-end workflow challenges.”
Business Catalyst was described as a new offering , “a service for small to medium business, which provides an integrated solution for web hosting, e-mail marketing and customer analytics.”
There is little doubt that demand for Business Catalyst will increase sharply in the near future, as Adobe’s huge customer base of web designers explore the product and are enticed by it’s tight integration of products and the speed with which they can deploy websites on the system.

